I don't build my own wheels. There are people who say that I'm not a real cyclist because I don't. Maybe so. I have had wheels built by a few people. There is a bit of skill involved. Some are better than others. Those I have that were built by Dan Lestrud, who was taught by the late Dan Ulwelling, have been true from the start and stay that way, so I don't screw around with it.
If you don't build your own wheels or have someone you trust, you might want to try Earle Young. http://earle3.blogspot.com/