I suspect the food is good here. There is no hyperbole, no "World Famous" or "The Best ... whatever". It is just a statement of what they have, who makes it and when you can buy it. The most extreme example of minimalist advertising I've seen was a rib place in rural Kansas. No signs. The only clues were the cars parked out front, the split wood stacked along the side wall and smoke billowing from a tall pipe out back. The meal was served wrapped in newspaper on long tables covered with kraft paper. No plates. It may have been the best meat I've ever eaten.